Our members

Say hi to your new customers

How many

1.5 million members across Scotland with 30,000 joining every month

Who they are

Cash rich retirees, professional female household organisers, and gen z & millennial experience hunters

Why they join

To discover amazing new experiences and gifts for loved ones, all with an incentive to find their new favourite businesses

Case studies

You’re in great company

From Michelin starred dining to luxury boltholes, over 5,000 of the best local businesses choose itison.

We have been working with itison for 10 years now and always find the team a great bunch to work with. We tap into their strengths of marketing and exposure to a much wider audience then we can achieve ourselves which helps to drive revenue in our shoulder periods. They keep us on track in terms of quarterly planning, so we don’t have any gaps or dips in business and are a valuable revenue stream for the hotel.

Sandra Cunningham Sales Manager, The Lodge on Loch Lomond

Harvey Nichols have worked with itison for several years now and we always find the team extremely helpful and courteous. Our itison offers sell-out super quick and for us it’s a great tool to fill those empty spaces during quieter times, or to highlight a new offer. It’s a great way to drive additional revenue too.

Mark Henry Food & Hospitality Manager, Harvey Nichols

Working with itison has been a commercial success however, my overriding takeaway is how great the team are to work with. They are open to ideas, quick to respond, provide easy to use systems and make it a pleasure to do business together.

Della Moorhouse Head of Marketing, Campaigns & Partnerships, Go Ape

itison allowed us to reach an extensive and relevant database with a brilliantly bespoke marketing campaign to relaunch our newly renovated spa. After quick sell-out we have enjoyed welcoming 100% new customers to our businesses alongside lovely 5-star reviews with our first few months of re-opening fully booked.

Hayley Bradshaw Marketing & Communications Business Partner, Glasgow Life
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A Town Hall meeting at the itison HQ An aerial photo of people working at the itison HQ

Mission & values

Our mission is to help local businesses prosper

We’ve grown as a company since 2010, with an expert team of over 70 people working in our world-class Glasgow HQ and offices around the country, but we still have the same mission we had from the start: introduce people to amazing experiences to help local businesses prosper.

That mission also extends to our local communities to be a force for good. To date, we’ve donated over 40,000 experiences to local charities and raised £3.7m for amazing local causes.

Life is about the experience. We’re here to help everyone to live it.

How it works

It's simply the best

We’ll do all the heavy lifting so you can focus on delivering the experience

People dining at Platform Glasgow Luxury lodges at Woodlands, Glencoe Golfers at Woodlands, Glencoe

A campaign designed for you

We’ll partner you with an expert account manager, local to you, to learn about your objectives and design a campaign that delivers.


Choose your superpower

As well as featuring in our primary email, the Daily, sent to 1.5 million itison members and being promoted to our 550k+ social followers, you have options to supersize your campaign with primetime TV ads, influencer campaigns and major media reach.


Go for launch

We’ll give you access to itison Hub where you and your team can monitor sales, redeem vouchers and monitor stats in real time. Our operations and customer support teams will be on hand to make sure your team know what to expect and help with any questions as you start to welcome customers.


Weekly reviews and payments

You’ll get paid every week as vouchers are redeemed and receive a report with feedback from customers so you can see how you’re doing. Head to itison Hub to track analytics on your new customers including postcode data, age and gender demographics.

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Our competition

Work with the best

itison Competitors
Better results Expand content icon Yes No

Introducing new customers is the goal to generate sales, awareness, and new lifetime customers. Our Hosts consistently report better results using itison.

Local account managers Expand content icon Yes No

You’ll have a local account manager allocated to your business who understands your area and business sector. Local account management means that we understand your customers intimately, and we can provide on the ground, proactive service.

All vouchers paid for Expand content icon Yes No

From day one we’ve believed in an equitable model for all. With itison you’ll always be paid for every voucher that we sell, regardless of whether they’re used.

Largest social reach Expand content icon Yes No

We lead in terms of social reach across all the prominent platforms with a following of over 550k across Facebook, Instagram, and TikTok. Our expect in-house team use paid social ads to create target audiences and find the right people.

Media partnerships Expand content icon Yes No

We have media buying power as strong as the best agencies and can use our influence to gain you access to supersized campaigns from digital billboards to high value print ads.

Influencer campaigns Expand content icon Yes No

We’re working with 100+ influencers across Scotland and can introduce you to audiences that are primed for your area and sector. Expect reels, stories, and hashtags to increase your brand reach and awareness.

TV campaigns Expand content icon Yes No

We’re partnered with STV to deliver high impact campaigns every month. Targeting primetime spots like I’m a Celeb, Corrie, and the best drama shows, we’ll get you the highest viewer reach in Scotland.

Local customer support Expand content icon Yes No

From day one we’ve supported our Hosts with 7 day customer support from our Glasgow HQ. Our expert, friendly team will handle customer queries and be on hand to support your own team every day.


Frequently asked questions

I don’t discount, what else can you do? Expand content icon

Discounting is our recommended incentive for driving a high volume of new customers, but you can opt to offer added value or an experience that’s exclusive for itison members instead.

We’ll work with you to design an approach that works for your business and achieves your objectives.

Can I control how many vouchers I sell? Expand content icon

We’ll work with you to agree a capacity of vouchers that meets your objectives and works for your business, whether that’s delivering a solid base of bookings or topping up the periods where you need a boost, you’re in charge.

What sort of customers will I get? Expand content icon

The kind who’ll spend more and return again, and again. We’ve built our membership organically over 12+ years, attracting high value customers with disposable income they’re looking to spend.

We’ll work with you to structure a campaign that encourages maximum additional spend once our members are in your business, then it’s over to your team!

Like any discount incentive, we find around 5% of our members are in it purely for the deal. Whilst they might not come back, the positive word of mouth you’ll get from them will bring more new customers.

What are itison’s fees? Expand content icon

We don’t charge any upfront or flat fees – we only make money when you do. We’ll agree a % fee paid on every voucher redeemed and pay you for any unredeemed vouchers as no cost revenue to your business. This usually negates our fee.

I’m busy already, why would I use itison? Expand content icon

It’s great to be busy, but we know from running our own bars, restaurants, and events that there are always quieter timeslots or midweek days that need a boost. We can home in on the times when you could be busier, to maximise your revenue every day.

We’re also perfect for driving seasonal campaigns to boost quieter times of year, or amplifying your own marketing activity around everything from new openings and menu launches to shouting about your recent refurb or newest offering.

Call us

Mon - Fri 9am to 5.30pm 0141 222 2266

Chat to us

Our friendly team is here to help enquiries@itison.com

Visit us

Come say hello at our office itison House, 29 Cochrane Street, Glasgow, G1 1HL

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